E-mail, Social Networking and E-Governance Services
Introduction
Communication has been the vital tool in our daily life routine, Business, Education, Research and cany more. Communication impacts a vital impression in any sector of life. Email, Social Networking chats. blogs and many more are key tools used in communication. Without effective communication, collaboration is not possible. You can collaborate with your business partners through the internet. The unity of students has increased due to the formation of lecommunications and they have got the perience of working together. Students From all over the world are connected to each other through collaboration learning.
Electronic mail (email or e-mail) is a method of exchanging messages (“mail”) between peop electronic devices. Invented by Ray Tomlinson, email first entered limited use in the 1960 the mid-1970s had taken the form now recognized as as email.
Originally an ASCII text-only communications medium, Internet email was extended by Internet Mail Extensions (MIME) to carry text in other character sets with multimedia attachments.
Features of email
1. Communicating through Email is the most cost effective communication. Most of the web-based email providers are providing this for free.
2. You can keeprecords of email sent or received in your email account. You can retrieve the records of that in future any time.
3. To send email message to another person, only you need to login to your email account from anywhere across the globe.
4. You may keep soft copy (e-copy) of your important documents attached to your email account. All of the emails providing companies give you sufficient space to store your document. You may access these valuable documents from anywhere.
Structure of E-mail
The structure of email address: Every email has three name parts.
1. Domain Name
This part of the email address is the name name of server that hosts your emails. It is not necessary that the domain name would always be of a .com kind. It can be anything from the standard list of domain extension (e.g. .org, .net, .gov, .co.in etc.). A server that could be of a free web-based email service provider (like Gmail, Hotmail, Yahoo mail etc.) or server may belong to a specific organization (for example, if you are working in a company named XYZ… the server name could be xyz.com).
2. Account name (or username )
3. @ Sign
Mailbox : Inbox and Outbox
Mailbox is the container which contains all the email sent & received to a certain email account. It has a lot of folders which differentiate the email sent, received, junk, spam or deleted.
Creating and Sending a new Email
Steps have been described below to creating mail section: You can use the Gmail website to send email from a computer.
Step 1 :
go to https://www.gmail.com/in your computer’s web browser. This will open your Gmail inbox if you’re logged in; enter your email address and password when prompted.
Step 2 :
Step 3 :
Enter the other person’s email address. click the “To” or “Recipients” text box atof the New Message window, then type in the email address of the person to whom you want to send your email. To add multiple email addresses, type in the first email address, press Tab and repeat with the other email addresses.
If you want to CC or BCC someone on the email, click either the Cc link or the Bcc link in the far-right side of the “To” text field, then type the email address you want to CC or BCC into the “Cc” or “Bec” text field, respectively.
Here some vital terms used to send an email...
Step 4 :
Format your email’s text if needed. If you want to apply formatting to your text (e.g., bold, italics, or ballet points), select the text to which you want to apply the formatting, then click one of the Formatting options at the bottom of the email window.
Step 5 :
You can add photos in this way or you can upload photos directly to the email’s body by clicking the “Photos” icon at the bottom of the window, clicking Upload, clicking Choose photos to upload and selecting photos as needed.
Step 6 :
Replying to an E-mail Message
Step 1 :
Step 2 :
Select an email. Click on the email to which you want to respond. This will open it.
Step 3 :
Click the “Reply” arrow. It’s in the top-right corner of the email. This will bring up a field where you can type in your reply to the specific person who sent the email. But if you want to reply to everyone in a group email, instead click to the right of Reply, then click replay to
all in the drop-down menu. Type in the response you want to send to the recipient(s).
Step 4 :
Forwarding an E-mail message
Note: You can only set up forwarding on your computer and not on Gmail app. when your new message are forwarded, message from spam won’t be included.
Social Networking & E-commerce
Social Networking played vital role in e-commerce. It refers to grouping of individuals and organizations together via some medium, in order to share thoughts, interests, and activities such as facebook, twitter, linkedin, Google+, Hike, Line etc. By using these you can easily connect with people within and outside the country. There are also several mobile based social networking services in for of apps such as Whatsapp, hike, Line etc.
Examples of social networks
Facebook (www.facebook.com):
The most popular social networking websites on the Internet. Facebook is a popular destination for users to set up personal space and connect with friends, share pictures, share movies, talk about what you’re doing, etc.
Classmates (www.classmates.com):
One of the largest and most used websites for connecting people who graduated from a high school and allows you to keep in touch with them.
Google+ (plus.google.com):
The latest social networking service from Google.
Instagram (www.instagram.com):
A mobile photo sharing service and application available for the iPhone, Android and Windows Phone platforms.
Linkedin (www.linkedin.com):
One of the best if not the best locations to connect with current and past co-workers and potentially future employers.
Pinterest (ww.pinterest.com):
A popular picture and sharing service that allows anyone to share pictures, create collections and
Twitter (www.twitter.com):
Another fantastic service that allows users to post 140 character long posts from their phones and on the Internet. A fantastic way to get the pulse of what’s going on around the world.
YouTube (www.youtube.com):
An excellent network of users posting video blogs and other fun and exciting videos.
Facebook: Facebook allows sharing text, photos, video etc. It also offers interesting online games. This is a best way to reach out to your audience and assist businesses, brands and organizations in sharing information and reaching out to people. By using Facebook you can stay in touch and get updates about different activities.
You can created different types of Facebook Pages given below
1. Company, organization or institution and Local business or place.
2. Brand or product, Artist, band public figure.
3. Entertainment nad community
How to create account on Facebook
Facebook is the most famous social networking website now-a-days among youngsters. Here we will see to create an account on Facebook…
Go to www.facebook.com/r.php.
1. Enter your name, email or mobile number, password, date of birth and gender.
2. Click Create an Account.
3. To finish creating your account, you need to confirmyour email or mobile phone number.
Note You must be at least 13 years old to create a Facebook account.
General Tweet
Mentions
Replies
A reply is when you respond to another person’s Tweet – you can respond to another Tweet INBOX or LISTENING section in Agorapulse.
Twitter is an effective social media marketing tool for your business. With over 500 million users, your business needs to be here. Setting up your business Twitter profile is easier than you think.
Steps Given below will guide you to sighn up Twitter
Note: Twitter only allows one account per email. If you have a personal Twitter account, you will need to use a different email to set up your business Twitter account.
Step 2: Click “create my account”. Click “next”.
How to search people on Twitter
Type the person’s name or username in to the search box at the top of your twitter. com Home timeline, or tap the Explore tab through your Twitter for iOS or Android app to access the search box. Your result will be filtered by Trending, News, Sports,Fun, Entertainment, and more.
How to Twitts
2. Type your tweet (up to 280 characters) into the compose box at the top of your Home timeline, or click the Tweet button in the navigation bar.
3. You can include up to 4 photos, a GIF, or a video in your Tweet.
4. Include a #hashtag so relevant followers can find your account.
5. Tag a person using ‘@’ followed by their twitter handle.
6. Click the Tweet button to post the Tweet to your profile.
LinkedIn is a professional social networking site designed for the business community. It allows registered members to establish and document networks of people they Know and trust professionally. It founded on December 28, 2002, and lunched on May 5, 2003.
To join LinkedIn and creating your profile
Step 4: Complete any additional as prompted.
How to use LinkedIn
LinkedIn is the word’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships. Once you create a LinkedIn profile, it will allow you to share your professional background online, such as your work experience, education, skills, and recommendation. You can also use LinkedIn to organize offline events, join groups, write articles, post photos and videos, and more.
Instagram is a photo and video sharing social media site. It was designed for mobile use with the intention that users would take photos on their mobile devices then upload the images “instantly” through the Instagram app. Like most social media sites, the intention is to connect users with friends, family, colleagues and other other users with similar interests.
To create an Instagram account from a computer follow the steps given below
Step 1: Go to instagram.com. Enter your email address, create a username and password or click Log in with Facebook to sighn up with your Facebook account.
Step 2: If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
Step 3: If you sign up with email, make sure you enter your email address correctly and choose an email address that only you can access. If you log out and forget your password, you’ll need to be able to access your email to get back into your Instagram account.
Instant Messaging (WhatsApp, Facebook Messenger, Telegram)
Instant messaging (IM) technology is a type of online chat that offers real-time text transmission over the Internet. Short messages are typically transmitted between two parties, when each user chooses to complete a thought and select “send”. Some IM applications can use push technology to provide real-time text, which transmits messages character by character, as they are composed. More dvanced instant messaging can add file transfer, clickable hyperlinks, Voice over IP, or video chat Let us see some Instant Messaging application.
It is a mobile based messaging application that you can download to your smartphone and use to easily send text, video and audio messages to other peoples mobile phones. There is no turning back with this new update for businesses. It plays an important role in impact on small to large scale companies. With the growing digitization, users are always looking out for richness in their living.
Facebook Messanger
It is a mobile app that enables chat, voice and video communications between the social media site’s web-based messaging and smart phones. (Specific capabilities vary according to the user’s device and geographic location.) Messenger is available for iOS, Android, Windows 10 and Blackberry devices and can connect through Wi-Fi or a mobile data plan.
Telegram
Introduction to Blog
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with her latest posts appearing first, at the top. It is a platform where a writer (Blogger) or agroup of writers share their views on an individual subject Blog content is often reffered to as entires or “blog posts.”
A blogger is someone who runs and controls a blog. He or she shares his or her opinion and knowledge on different topics for a target audience.
They are easy to update and an excellent way to communicate online with customers and people interested in a particular industry or topic. From the readers perspective, a good blog provides useful, free information and helps them to stay informed on the subject of their interest.
How Do I Blog?
You can either set up a stand-alone blog or a blog on your own domain. A stand-alone blog can be set up in just a few minutes via a weblog hosting service. There are three weblog services wo mention. They are:
Blogger.com: Blogger is a free service and possibly the simplest to use. However, scalability options are limited and we are not going to be spending time on this service in future lessons.
WordPress.org: WordPress is also free but contains many state-of-the-art publishing features. WordPress is the service we recommend and will be our focus in subsequent lessons on blogging.
E Commerce
E-Commerce refers to commercial transactions conducted online. This means that whenever you buy and sell something using the Internet, you’re involved in ecommerce. Commerce on Internet or e- E-commerce commerce refers to the purchase and sale of goods and/or services via electronic channels, such as the Internet. Online retail is convenient due to its 24-hour availability, global reach and ease of customer service.
Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic Data interchange (EDI), inventory management systems and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle, although it may also use other technologies such as e-mail.
Types of E-commerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
B2B (Business to Business)
Now a day B2B service is very important and useful for business class. B2B is a kind of e-commerce in which companies doing business with each other for example manufacturers selling the product to wholesalers and wholesalers selling to retailers.
B2C (Business to Consumer)
C2B (Consumer to Business)
In this system a consumer would post a project or a object with a set budget online, any individual or companies bid on the project. The consumer reviews the bids and selects the suitable company according to his requirement.
C2C (Consumer to Consumer)
Examples of E-commerce
pttmerce tesses e can take on a variety of forms involving different transactional relationships between sand consumers, as as different objects being exchanged as part of these transactions.
1. Retail: The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale: The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Drop-shipping: The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowd-funding: The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription: The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.
6. Physical products: Any tangible goods that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.
7. Digital products: Downloadable digital goods, templates and courses or media that must be purchased for consumption or licensed for use.
Digital marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. In Digital marketing, it is very easy to target a customer. In offline advertisement such as Newspaper, Handbill, hoardings all of these companies add are visible but in digital marketing only target customer can see the Add.
Digital marketing refers to any online marketing efforts assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great example of digital marketing they help introduce people to your company and convince them to buy.
Different Ways to conduct Digital Marketing
Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing. There are several common methods for conducting diggital marketing, including:
1. Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
2. Search Engine Marketing (SEM)
SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
3. Pay-Per-Click (PPC)
Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords, while banner ads on websites usually have set prices.
4. Social Media Marketing (SMM)
SMM is the method of using social media channels to promote business products or services.
5. Email Marketing
Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
6. Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else’s products of services on your website. Affiliate marketing channels include:
2. Posting affiliate links from your social media accounts.
7. Content Marketing
Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
8. Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example but many people also consider social media advertising to be “native” Facebook advertising and Instagram advertising, for example.
As the list above indicates, there are numerous ways to execute a digital marketing strategy. For most businesses, successful inbound marketing involves the use and application of multiple digital marketing methods.
Benefits of Digital Marketing
1. A broad geographic reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Quantifiable results
With digital marketing, results monitoring is simple. Digital marketing software and platform automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.
3. Cost efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television sports, and other traditional marketing opportunities can be high. They also give you less control over whether your target audience will see those messages in the first place.
With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it’s active. You can create an email marketing campaign that delivers messages to targeted costomer lists on a schedule, and it’s easy to change that schedule or the content if you need to do so. When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.
4. Easier personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t Data collected digitally tends to be much more precise and specific.
5. More connection with customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.
Ways of Digital Marketing Can Improve Your Business
There are following ways of digital Marketing can Improve your business.
1. Optimize Your Website
If you have created a website for your business So, first of all, you optimize your website because in today’s time most people browse from their smartphone only. Not from the computer? So you can make your website Mobile-friendly or make it today.
2. Improve Your SEO
After optimizing your website, you must make its local and global SEO. So that your target audience and the customer can reach you easily. And if you don’t know how to be an SEO, then Oflox, Is The Best SEO Company In Dehradun India.
3. Special Offer & Services
You can give special offers and service to your customer from time to time. Which can make your customers more attracted to your company and brand. And in this way, you can increase your customer.
4. Social Media Marketing
You must create an account on your business’s social media Like a Facebook, Twitter & Instagram Etc. This will make your Business Socially Rank? And this can also help your business to improve. So you must make your account on social media today itself.
5. List Your Business
You must list your business in the business directory. Now, these lists can also be free, and you may have to pay for them as well. This will improve your business and the linking of your website will also increase.
6. Video Marketing
Apart from this you also continued to do video marketing related to your business. Means kept uploading & promote them on social media etc. Because in today’s time most people do not want to read but prefer to see.
7. Customer Review
You must take a review from your customer? And you can take this review on your social media page and Google My Business etc. And then solve their problem. Which will definitely improve your business?
8. Running Your Ads
Apart from this, you must make advertising related to your business. And you can do this advertisement on social media and Google search engines. Which will improve your business as soon as possible.
9. Fast Service & Suppor
Provide fast service and Support your customer, which will attract your customer towards your company and brand etc.? Because in today’s time nobody likes to wait. We can guess this on our own, so that is why you provide fast service & Support your customer.
10. Use Google Analytics
You can use Google Analytics to find out what your customers are doing when they reach your website. Because it provides a map of what your web traffic is actually doing, and where your overal map can potentially be improved.
